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Wednesday, August 25, 2010

Finding the Right Program, Market Niche

When deciding what you want to do on the Internet as an Internet business, you will need to answer a few questions, remembering your earlier Homework or research. You should by now know what market your are interested in joining, whether it be Pet Training, Weight-loss, Gardening. Or have you decided to go Affiliate Marketing, selling someone else's products on the Internet. Or into one of the many other types of businesses offered on the Internet.
A lot of people say that you can choose a product or subject you know nothing about to sell on the internet. I think though if you know something about the product, you are about to market, you would be able to feel more passionate about it. In saying that, you are able to put more effort into selling it and advertising it.
If you have no idea how it works, or what it does, and at some stage someone asks you what are you selling. If all you can do is shrug your shoulders or say is nothing, you will not only feel an idiot, but also look stupid. That's my take on it. When I tell my friends that I have started a business on the Internet, they ask me what am I doing, and I tell them. "I am promoting a product that does xyz and abc and gives you abcs and xyz. I am also using the product to do create another extension to my business which is this that and the other with."
My friends then become interested, Oh really and how is it going, working etc. Now this may not work with everything one is able to sell on the Internet, yet makes the marketing of it a lot easier, and I know for a fact, that as the products that I am promoting, start to bring in an income, some of those friends my even want to know what and how I did it, and if they can get involved, or how to set about opening their own home businesses.
Again you may read conflicting idea's about this, this is just my point of view. I would like to help Newbie's - I was one too not so long ago. Some Guru's may still look at me, with their years of experience in the business and think I am still one.
Whatever you decide is your niche or what kind of products you want to sell in your business, is really up to you. If you decide to do Affiliate marketing, you may not be able to buy into all the programs you are trying to sell. You also do not want to get your self into a situation that some of your products are in direct competition with one another. You should possibly look at products that compliment one another.
Also try and find out a little bit about the products, so if anyone asks for help or wants to know more, you do at least have some idea of what you are talking about. You would not for instance take your cellphone to be fixed at a garage. Or visa versa. So to enable you to market your product successfully, you need to understand something about it.
Another thing to do when you have your product, especially if you have bought into a program is to use your preferred search engine and have a look at what tactic's other people are using to sell the same products. You can then either use similar tactic's, or you could try a different approach to sell your products. Just don't copy word for word their advertising, if you do copy it make sure to use your own wording and change at least 80 - 90% of the original wording to be safe.
Should you like to find out some more information, please visit my website eBooks & resources where I have more information on starting your Internet business. http://www.dotshomebusiness.com
Dot Corke

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